Oct, 2020
Yaron Ismah-Moshe
4 min
Traditional lead scoring is broken. Conversational nurturing is how to fix it
Lead scoring has always been an integral part of every lead nurturing strategy. When a lead first comes across your product, they often aren’t ready to buy. Turning away and hoping that they’ll come back to you when they’re ready to make a purchase, in another few weeks, months, or even years, is unrealistic.