Product Friction is your Enemy
Product Friction is your Enemy

Any company designing a product for customer-use knows that there are constant revisions taking place. Learning what customers like and don’t like is vital to a product’s success. One success indicator of creating a great product is analyzing how low your product...

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Curiosity Does Not Kill the Sale
Curiosity Does Not Kill the Sale

How to talk to a customer when selling or gathering product feedback Whether you are selling or simply getting product feedback, how you conduct a customer meeting is critical for a successful outcome.  A common mistake is jumping right into selling the product and...

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How Not To Prospect On LinkedIn
How Not To Prospect On LinkedIn

I get several unsolicited messages on LinkedIn a week and I personally have no issue with that. It is the new way of selling. Twenty years ago, people knocked on your door. Today, they knock on your inbox. Recently I got this LinkedIn message from someone I don’t know...

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