How to Use Artificial Intelligence for Sales

How to Use Artificial Intelligence for Sales

By Mike Kaput, Director of Marketing AI Institute You’ve likely heard a lot about artificial intelligence, but, frankly, a lot of it is hype. This distracts from the fact that AI—real AI—is being used today by salespeople like you. And they’re using it to...
Curiosity Does Not Kill the Sale

Curiosity Does Not Kill the Sale

How to talk to a customer when selling or gathering product feedback Whether you are selling or simply getting product feedback, how you conduct a customer meeting is critical for a successful outcome.  A common mistake is jumping right into selling the...