Why Chatbots are the “Superfood” of marketing channels (Part 1)
Whether you think the future belongs to “AI” and “robots” or have a more skeptical view of their role in society, one thing is certain, today for the first time people are using messenger apps more than they are using social networks. This means they are actually spending more time in messaging apps than in social media. Facebook Messenger alone has over 11,000 chatbots. And as a marketer that is something you cannot ignore. After all, you need to be where your audience is spending their time. In this post, I will examine how marketers can leverage these messaging platforms by using chatbots and conversational UI to market their brand and why these chatbots combine the best characteristics of other marketing channels, making them the ultimate “healthiest” channel to engage with audiences and market your brand.