Remember the days when news and correspondence arrived in the mail? As if snail mail didn’t take long enough to arrive, you then had to spend time sorting through what was received, filing it accordingly and discarding or taking action when necessary.

In the previous blog post we examined how chatbots compare to the various marketing channels as well as how they can complement existing marketing activities. We started by comparing chatbots with the email marketing channel. In this part, we will continue the examination of additional marketing channels.

Whether you think the future belongs to “AI” and “robots” or have a more skeptical view of their role in society, one thing is certain, today for the first time people are using messenger apps more than they are using social networks. This means they are actually spending more time in messaging apps than in social media. Facebook Messenger alone has over 11,000 chatbots. And as a marketer that is something you cannot ignore. After all, you need to be where your audience is spending their time. In this post, I will examine how marketers can leverage these messaging platforms by using chatbots and conversational UI to market their brand and why these chatbots combine the best characteristics of other marketing channels, making them the ultimate “healthiest” channel to engage with audiences and market your brand.

Last week we announced our $1.5M seed funding which was led by Kobi Samboursky and Arik Kleinstein of Glilot Capital Partners. Considered by us as co-founders, these two men are great mentors and leaders who will have a huge impact on exceed.ai’s future success in the market.