As more consumers migrate to mobile as their preferred channel of communication, sales and marketing teams struggle to maintain direct and consistent conversations. With this in mind, Exceed has launched TextAI.
With TextAI, our automated AI assistant will engage, nurture, and convert your leads through email, chat, and now through SMS conversation, allowing your marketing team to scale their lead conversion through engaging mobile two-way conversation, on a 24/7 basis.
TextAI also has several advantages over email, making it an ideal choice with which to supplement email to engage your leads:
- High Open Rate – Marketing emails see an average open rate of 20%, depending on your niche. SMS on the other hand, has an almost perfect open rate of 98%!
- Fast Read Time – 95% of SMSs are read within 3 minutes of receipt – and most are read within 5 seconds.
- High Response Rate – In a marketing or sales conversation, you don’t want to be the only speaker. TextAI facilitates a back and forth, two-way conversation with a 45% response rate, compared to email’s response rate of 6%.
- Fast Response Time – It takes the average person 90 minutes to respond to an email, but only 90 seconds to respond using TextAI.
TextAI in Your Sequences
Exceed’s AI Intelligent Assistant now lets you add TextAI conversations to your sequences, allowing you to send direct SMS to your leads in conjunction with email follow-ups.
Exceed will be able to understand their responses over SMS, qualify them and offer them to meet from within the SMS environment, as shown above.
SMS In Real Life
Most use cases for lead generation via SMS take place in the B2C sphere. In fact, 75% of consumers say that they want brands to send them offers via SMS. If it’s a preferred channel for your consumers, you want to be there!
Sample Use Case – Auto Dealerships Get the Deal Moving
Purchasing a car is a big decision. Even consumers who lease usually spend significant time researching, comparing and mulling over their options.
At the same time, most questions that arise during the sales conversation don’t tend to have lengthy or involved answers. Potential purchasers want to know about pricing, availability, colors, amenities, etc…
None of these questions require a white paper, case study, or a slide presentation. Almost all of them can be answered in 160 characters.
SMS is a perfect match for this use case.
Auto dealerships and Financial service companies, for example, can effectively engage with a lead by sending an SMS asking if the lead is still interested in the car. Email can – and should – also be used to follow up and engage. Multiple touchpoints give the lead the ability to choose the mode of communication that he or she is most comfortable with.
If the lead prefers SMS, they can ask all their questions using that channel. The sales conversation is likely to be faster and more direct, because they are less likely to miss or ignore your responses, and more likely to immediately continue the conversation once she receives your message. When the lead has their answer and is ready to move forward, a call can be scheduled or a meeting booked via SMS using the Exceed Smart Scheduler.
An auto dealership’s entire lead qualification process can even be fully conducted through TextAI, catering to an audience who prefers mobile communication.
SMS = Smart Marketing Service?
Add our TextAI two-way conversation feature to your marketing and sales stack for faster funnels, greater reach and increased relevance. Smart marketing and sales teams know how to speak to their potential customers in the way that, well, speaks to them!