What’s your sales tactic for getting meeting no-shows to reschedule?
If the prospect just forgot about the call, a reminder is all that’s needed to get them to reschedule.
But it’s a different story when the prospect is ghosting you.
These “ghost” leads are leads that skip meetings and don’t respond to your rescheduling attempts. It could be a case of cold feet, a busy schedule, a change of mind or the lead decided to go with a competitor.
You’ve worked hard to get that call — it’s your chance to move beyond email and into voice where you can make your pitch. But now that you’re being ignored, how are you going to revive the deal?
The rescheduling follow-up(s)
Let’s go over the old options before I go into the smart way to do it.
You can send email follow-ups one at a time
Set a reminder for yourself and email the lead a follow-up asking for a new meeting. Then repeat the process over and over again until you either get a “yes” or “no.”
This is extremely time consuming and most salespeople don’t send enough follow-ups to be effective.
You can call the lead
If the lead doesn’t answer, how many more times will you call before you’re considered creepy?
You can put the lead back into nurturing
Marketing nurturing is nice, but it’s not likely to convince the lead to reschedule any time soon.
If these options aren’t very good, what can I do?
Rescheduling ghosting leads the smart way
We know that the old way to reschedule ghosting leads is time consuming and ineffective.
The smart way to do it needs to answer these questions:
- How do you get back in touch with an unresponsive lead?
- How do you chase a lead without looking desperate?
- How do you keep yourself from wasting time on a dead lead?
- How do you make sure not to forget to follow-up?
- How do you know what’s the most persuasive way to ask for another meeting?
So how do we do this the smart way? By automating the process.
You can save hours of chasing ghosting leads by using Exceed’s “Meeting No-Show” sequence. Our AI assistants do the chasing for you with the sequence’s templates and playbook.
How to unghost leads the smart way with Exceed
For those not familiar with Exceed, it’s a platform that automates two-way conversations with leads over email and chat.
You can use Exceed to follow-up with leads, qualify them and book sales calls. Exceed uses AI to analyze the lead’s response and answer back with the right message.
Step one, go to your Exceed account and create a new “Meeting No Show” sequence
Step two, customize your sequence and turn it on.
We provide you with the initial email and follow-ups, but you can customize them.
Step three, add your contacts.
Upload the leads to the sequence or create a status in your CRM (like “reschedule meeting”) to trigger the sequence.
The result, your AI assistant will reach out and follow-up as much as needed to reschedule the sales call:
How automation makes the process smarter
Remember the questions we asked earlier? Here’s how we answer them:
1. How do you get back in touch with someone not answering you?
Email! You should make a few calls, but email is the only acceptable way to keep asking to reschedule.
2. How do you chase a lead without looking desperate?
Have someone else do the chasing. Use your exceed.ai assistant to chase (create a separate persona for the assistant).
3. How do you keep yourself from wasting time on a dead lead?
Pass the ghosting leads to Exceed for follow-up. If the lead un-ghosts, you’ll find a rescheduled call in your calendar. If the lead’s still not interested, you won’t waste a second of your time.
4. How do you make sure not to forget to follow-up?
Exceed already has all the email follow-ups set up and scheduled. The AI assistant will automatically contact the lead at the desired date if the lead asks to be contacted later.
5. How do you know what’s the most persuasive way to ask for another meeting?
Use Exceed’s A/B testing to optimize until you find the best email copy.
How this changes your sales workflow
Using Exceed’s “Meeting No Show” sequence, you can now:
- Save time by automating the follow-up process
- Follow-up with leads until you get a “yes” or “no”
- Never set reminders for yourself
- Avoid meeting scheduling headaches since Exceed schedules the calls for you
Now you can focus on responsive leads while Exceed nurtures the unresponsive ones.