Leveraging ChatGPT to connect with leads and customers and uncover opportunities with the click of a button

Leverage ChatGPT to boost sales and marketing productivity

Written by Yael Darom

May 4, 2023

Exceed.ai by Genesys is excited to announce our new ChatGPT feature, which is set to revolutionize the way users create and manage their email campaigns. This update allows users to create a ChatGPT-generated variant of their email copy directly within the template editor.  

Thanks to this new capability, users now have a powerful tool at their fingertips to enhance the effectiveness of their email campaigns and streamline their marketing and customer engagement efforts. 



What is ChatGPT and how can it improve my customer outreach and support? 

ChatGPT is an artificial intelligence-based (AI) conversational agent created and developed by OpenAI, an American AI research laboratory. It is based on the GPT-3.5 architecture, which means that it has access to a vast amount of data and can understand and respond to natural language in a more human-like manner than most chatbots. 

As a conversational agent, ChatGPT has a wide range of potential applications in marketing and customer engagement. By leveraging natural language processing, marketing, and sales teams can utilize ChatGPT to craft scripts, messages, and pitches that can be used to interact with customers in a more personal and engaging way.  

Organizations can leverage ChatGPT to supplement their Conversational AI solutions or use the solution to create alternative copy and to test what is more likely to improve engagement and conversion rates. This helps sales, marketing, and customer engagement teams save manpower hours, as they don’t need to spend time crafting, creating, and editing multiple versions of the copy. 



Meet our newest feature: ChatGPT in your text editor 

Powerful email copy is the key to a successful campaign that converts leads and resonates with customers. But for most people, writing a compelling, effective outbound email is an extremely time-consuming process. And for overburdened teams, comparing and contrasting different versions of messaging (and analyzing their success rates) may come at the bottom of their priority lists. 


With Exceed.ai’s new ChatGPT feature, customers can save time creating persuasive copy and can improve their existing messaging. Armed with a tool that can instantly improve their template copy, businesses can optimize their response rates and conversions. 


The feature brings together the best of both worlds: the power of technology, coupled with a human touch and the seasoned eye of a professional. People who are typically responsible for writing email copy can compare their versions with the AI-generated copy, paving the way for more effective outreach and improved copy in the future. 


Compare, analyze: see how it works   

Here’s what users can do with Exceed.ai’s ChatGPT feature. 


  • Create compelling, engaging copy with just one click 
  • Effortlessly compare different versions of a message 
  • Decide which version to keep or discard accordingly  
  • Test versions simultaneously to discover which copy performs better 


When inside Exceed.ai’s email template editor, users can click on the “Create ChatGPT variant” option. A new version of the email template copy will be swiftly generated and added as an additional variant. Users can view each version interchangeably to compare the original text with the newly generated variant.  




With the click of a button, users can visualize the differences between their version and the Chat GPT-generated variant of their texts. From word choices to an overall sense of urgency and stylistic choices, users can analyze what ChatGPT did differently from them during the writing process. 


Users should ensure that the ChatGPT version of the copy captures the appropriate tone, voice, and messaging for their business. And if there are aspects that need tweaks, users can instantly input their edits within that version of the copy, correcting wherever necessary. 


If users like the ChatGPT revision of their email, they can save it within Exceed.ai. It’s then possible to test the performance of the new version against the original by using A/B testing. This is a no-obligation feature – if users don’t think the ChatGPT variant is the right fit for their business, they’re totally free to discard it. 



Embracing the power of Generative AI  

Exceed.ai’s ChatGPT enhancement feature is a game-changer for businesses looking to scale their email marketing efforts. By providing users with an AI-generated version of their email copy, marketing and sales teams can instantly gain access to alternative eye-catching copy, without needing to invest hours in drafting different versions of text.  


To learn more about Exceed.ai can help you engage leads and customers, boost conversions, and take the burden off your marketing and sales team, book a demo with us today. 



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