Blog
Traditional lead scoring is broken. Conversational nurturing is how to fix it
Lead scoring has always been an integral part of every lead nurturing strategy. When a lead first comes across your product, they often aren’t ready to buy. Turning away and hoping that they’ll come back to you when they’re ready to make a purchase, in another few...
ClearShift Grew Conversion Rates by 25% Using AI-Powered Conversion Automation
By implementing Exceed we grew our conversion rates by 25%. Our team of representatives were speaking with engaged shoppers, who were ready to schedule an appointment and complete their purchase.
Stop Your Leaky Funnel With Conversational Lead Nurturing
Traditional lead nurturing involves sending interesting content to your leads at specified intervals. You track click-throughs, time on page, subscriptions to email newsletter lists, and downloads of gated content to try and move your lead forward in his or her...
5 Technologies for Effective Sales Teams
Although sales is a relationship-driven business, technology is playing an increasingly important role in generating, strengthening, and sustaining those relationships. Technology is revamping today’s sales process, which is why it’s important that teams adapt to...
3 Reasons Your Lead Follow-up is Broken and How to Fix It
Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until they are ready to make a purchase.
Managing Your Marketing During COVID-19
Marketing is never easy, but trying to close sales during a time of global crisis is even harder. COVID-19 has swept around the globe and changed everyone’s daily life, but it hasn’t stopped the world from turning. Companies may be working from home, but work hasn’t...
How To Take Control Of Your Lead Qualification
Startups push hard for sales and revenue growth, but this is often a messy process. Why? When you have a small and very busy team, you aren’t taking the time to build a sales pipeline with a proper lead qualification & follow-up process. The same people that are...
10 Reasons Why You Need Automated SDRs
Many businesses today are in a constant state of hypergrowth mode. Every day, the main goal is to grow your user base and revenues. And you have to do this, since your investors are banking on it. You don't have to literally beat your competitor today.Growing...
CBORD Triples Sales Qualified Leads while Reducing the Cost of Acquisition by 79%
Exceed enabled us to increase our outreach without increasing our costs exponentially during these hectic times.
What Is Conversational Email? A Short Intro to Emails That Drive a Conversations – At Scale
Marketing emails have come a long way. What started out as simple email blasts are now AI-powered, fully automated, interactive conversations - otherwise known as "Conversational Email." Let’s talk about why conversational emails are necessary before we get into what...
New Feature: Turn ‘Wrong Person’ Into a ‘Referred Lead’
What do you do every time a lead replies that they’re the wrong person to contact? Do you say “thanks” and end your hunting? Do you ignore the response and continue with your lead nurturing? Or do you take the time to get the contact info from the right...
ChannelSight Scaled Lead Qualification and Nurturing 2X, Resulting in an Additional €200,000 in Revenue
Exceed helped us get more with less, and we would highly recommend Exceed to any organization that wants to scale their lead generation and qualification and maximize the ROI on their marketing investment.