How “Jason” Doubled Comeet’s Revenue and Saved Their Team 3,000 Hours

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Written by Will Pearlman

Mar 15, 2021

2X

Additional Revenue

3,000

Hours Saved

“When Jason, our AI virtual assistant, reaches out to people, he handles everything from qualification to scheduling meetings and he will even loop in the right salesperson at the right time so when the lead is ready for a product demo, our product specialists have everything they need.”

 

Omer Tadjer, CEO at Comeet

 

Background

Comeet is a task-oriented recruiting platform that helps connect recruiters, managers, and candidates to accelerate the hiring process through collaboration and automation.

By breaking down each phase of the hiring process and automating tasks, Comeet is able to help teams find and hire talent quicker using their 7 step process: Plan, Source, Screen, Interview Assess, Offer, Hire.

 

The Challenge

With over 250,000 website visits a month and several hundred thousand leads in their database Comeet was looking for a better way to capture and qualify leads on their website, while maintaining their existing pipeline.

Introducing chat to their website was the initial goal, but most chats offer basic automation and cannot qualify leads and capture critical information from conversations for their CRM.

Additionally, Comeet was missing out on revenue because they were not able to reach out to everyone in their database and couldn’t hire and train team members fast enough to keep up with the volume. 

728x90_How to make lead qualification a two-way conversation (color-2)

As Omer Tadjer, CEO of Comeet explains, “We needed to find a way to make sense of all the leads we had, capture more of our website visitors, and scale our business.

I knew there were revenue opportunities in our database that we were missing and Exceed.ai is the software that can identify and engage those opportunities. At first we were looking to just add a chat function to our website, but when we came across Exceed.ai, we discovered how powerful using AI in our email nurtures could be as well.”

Every marketer has dealt with the difficult task of qualifying leads. Lead scoring can only go so far and SDRs end up chasing down contacts which takes time and a lot of effort. Typically, one SDR can reach out to 300-400 contacts a month, but they usually have no way of knowing if someone is qualified until they have already invested a lot of time.

“It comes down to finding the best ways to utilize your people and resources and we needed to make sure the right leads went to the right people.” Using a round robin or first come first serve approach to lead assignment is outdated. Certain team members have certain strengths and Comeet was looking to take advantage of that.

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    Solution

    Initially, Comeet decided to install Exceed.ai’s chatbot on their website to capture more leads. Within a few days their chatbot was set up and fully integrated into their Hubspot CRM. In the first 6 months, Comeet was able to approach 175,000 website visitors with chat and engage with over 3,000 contacts that would have been lost.

    Furthermore, through Exceed’s Artificial Intelligence and Hubspot integration, they captured critical data on each contact and were able to schedule over 200 additional qualified meetings for their sales team.

    But chat is just the beginning, Comeet wanted to engage their existing leads in their CRM with more than just generic email marketing campaigns and sales sequences. 

    “Most companies have email templates they send out to a list, but every reply requires a human to answer and that is very time consuming. Exceed’s Virtual Assistant software takes on that role.

    When Jason, our AI virtual assistant, reaches out to people, he handles everything from qualification to scheduling meetings and he will even loop in the right salesperson at the right time so when the lead is ready for a product demo, our product specialists have everything they need and the lead is informed and qualified.”

    For Comeet, Jason reaches out to thousands of leads every month, well beyond the capacity of any human. When a lead responds, Jason responds in real time, and as everyone knows in sales, response time matters.

    This drives more qualified leads down the pipeline faster and has led to hundreds of additional meetings driving 2X growth in revenue from chat and cold outreach alone, while reducing the time it takes to close a deal.

    Additionally, Comeet’s sales team has saved over 3,000 hours of time in the past 6 months since Jason takes care of all those repetitive, time consuming tasks.

    “Exceed.ai is like hiring a team of SDRs in a day with unlimited capacity that works 24/7 and at a fraction of the cost. Jason engages our inbound leads, reaches out to our database as appropriate, never forgets to follow up with a contact, and knows exactly when a lead is ready for a demo. He saves everyone time and finds revenue opportunities that we didn’t even know about.”

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