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We Raised $4M to Transform the Way Marketing Teams Work

We Raised $4M to Transform the Way Marketing Teams Work

by Ilan Kasan | Dec 8, 2020 | AI & Technology, Company & Product Updates, Marketing

We’re extremely proud to share that we’ve raised $4 million in our seed round to continue our global expansion in 2021. Our investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red...
Conversational ABM: How to Automate Account Based Marketing

Conversational ABM: How to Automate Account Based Marketing

by Ilan Kasan | Nov 19, 2020 | AI & Technology, Marketing, Sales

Let’s say you wanted to catch a huge shark.  You know the pole-pond fishing tactics that work on small fishes won’t work this time. So you opt for a better strategy.  First, you find the shark’s deep shallow ocean hideout, study its behavior closely, and know when to...
Conversational Marketing Can Supercharge Your Lead Conversion Process: Here’s How

Conversational Marketing Can Supercharge Your Lead Conversion Process: Here’s How

by Ilan Kasan | Oct 29, 2020 | AI & Technology, Marketing, Sales

The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and...
Stop Your Leaky Funnel With Conversational Lead Nurturing

Stop Your Leaky Funnel With Conversational Lead Nurturing

by Ilan Kasan | Aug 4, 2020 | Marketing

Traditional lead nurturing involves sending interesting content to your leads at specified intervals. You track click-throughs, time on page, subscriptions to email newsletter lists, and downloads of gated content to try and move your lead forward in his or her...
3 Reasons Your Lead Follow-up is Broken and How to Fix It

3 Reasons Your Lead Follow-up is Broken and How to Fix It

by Ilan Kasan | Jun 17, 2020 | Marketing

Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until...
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  • The Sales-Marketing Conflict: Defining a “Lead” and Why It Matters for Lead Qualification
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  • We Raised $4M to Transform the Way Marketing Teams Work
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