We’re extremely proud to share that we’ve raised $4 million in our seed round to continue our global expansion in 2021. Our investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red...
Let’s say you wanted to catch a huge shark. You know the pole-pond fishing tactics that work on small fishes won’t work this time. So you opt for a better strategy. First, you find the shark’s deep shallow ocean hideout, study its behavior closely, and know when to...
The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and...
Traditional lead nurturing involves sending interesting content to your leads at specified intervals. You track click-throughs, time on page, subscriptions to email newsletter lists, and downloads of gated content to try and move your lead forward in his or her...
Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until...
