by Ilan Kasan | Oct 4, 2020 | AI & Technology, Marketing, Sales
Lead scoring has always been an integral part of every lead nurturing strategy. When a lead first comes across your product, they often aren’t ready to buy. Turning away and hoping that they’ll come back to you when they’re ready to make a purchase, in another few...
by Ilan Kasan | Aug 4, 2020 | Marketing
Traditional lead nurturing involves sending interesting content to your leads at specified intervals. You track click-throughs, time on page, subscriptions to email newsletter lists, and downloads of gated content to try and move your lead forward in his or her...
by Ilan Kasan | Jun 17, 2020 | Marketing
Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until...
by Ilan Kasan | Mar 29, 2020 | AI & Technology, Marketing, Sales
The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and...
by Ilan Kasan | Apr 4, 2019 | AI & Technology, Marketing, Sales
If you’re ever at a really boring cocktail party, use this one question to liven it up: “How long will it be until artificial intelligence takes everyone’s jobs?” Every person within earshot will suddenly be pouring out their visceral reactions. “In thirty years we’ll...
