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3 Ways AI Sales Assistants Improve and Automate your Lead Follow Up and Qualification

3 Ways AI Sales Assistants Improve and Automate your Lead Follow Up and Qualification

by Ilan Kasan | Apr 6, 2021 | AI & Technology, Lead Qualification, Marketing, Sales Engagement

Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until...
5 Expert Observations about AI in Marketing and Sales in 2021 and Beyond

5 Expert Observations about AI in Marketing and Sales in 2021 and Beyond

by Ilan Kasan | Jan 27, 2021 | AI & Technology, Conversational AI, Marketing, Sales

The pandemic has accelerated the global adoption of a remote workforce. Businesses of every size and industry are working from home and in the cloud, making decentralized teams essential to survival. 63% of business leaders say AI technology has helped their company...
We Raised $4M to Transform the Way Marketing Teams Work

We Raised $4M to Transform the Way Marketing Teams Work

by Ilan Kasan | Dec 8, 2020 | Company & Product Updates

We’re extremely proud to share that we’ve raised $4 million in our seed round to continue our global expansion in 2021. Our investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red...
Conversational ABM: How to Automate Account Based Marketing

Conversational ABM: How to Automate Account Based Marketing

by Ilan Kasan | Nov 19, 2020 | AI & Technology, Conversational AI, Marketing, Sales, Sales Engagement

Let’s say you wanted to catch a huge shark.  You know the pole-pond fishing tactics that work on small fishes won’t work this time. So you opt for a better strategy. First, you find the shark’s deep shallow ocean hideout, study its behavior closely, and know when to...
Conversational Marketing Can Supercharge Your Lead Conversion Process: Here’s How

Conversational Marketing Can Supercharge Your Lead Conversion Process: Here’s How

by Ilan Kasan | Oct 29, 2020 | AI & Technology, Conversational AI, Marketing, Sales, Sales Engagement

  The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and...
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