by Ilan Kasan | Aug 4, 2020 | Marketing
Traditional lead nurturing involves sending interesting content to your leads at specified intervals. You track click-throughs, time on page, subscriptions to email newsletter lists, and downloads of gated content to try and move your lead forward in his or her...
by Ilan Kasan | Jun 17, 2020 | Marketing
Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until...
by Ilan Kasan | Mar 29, 2020 | AI & Technology, Marketing, Sales
The road from marketing-qualified lead to sales-qualified lead can be a long one, and it’s a road that seems to have more exits than on-ramps. But this process can — and must — be sped up to increase your lead conversion rate. Instead of hiring beyond your plans and...
by Ilan Kasan | Apr 4, 2019 | AI & Technology, Marketing, Sales
If you’re ever at a really boring cocktail party, use this one question to liven it up: “How long will it be until artificial intelligence takes everyone’s jobs?” Every person within earshot will suddenly be pouring out their visceral reactions. “In thirty years we’ll...
by Ilan Kasan | Mar 30, 2019 | Sales
How to talk to a customer when selling or gathering product feedback Whether you are selling or simply getting product feedback, how you conduct a customer meeting is critical for a successful outcome. A common mistake is jumping right into selling the...
